Whitepapers—long-form content assets designed to educate and inform readers on a specific subject—are great tools for naturally generating quality leads, increasing site traffic and improving awareness as a recognizable and credible brand. Currently, 71 percent of B2B marketers produce whitepapers and 63 percent say they are effective–even more effective than eNewsletters, blogs and videos.
After years of working in an agency environment, I inherently understand the struggle companies face with finding the perfect writer to produce a white paper anywhere between 2-3 pages all the way up to 10-15. This is no small task; a lot of time, dedication and patience must go into expertly crafting this unique piece of content, and that’s why I never treat white paper projects lightly. I understand my clients are dedicating ample time, funds and resources into white paper creation, not to mention these assets are integral for acquiring new customers and sustaining business. My goal is to do whatever I humanly can to ensure the final product meets and exceeds clients’ exact specifications.
See what Camille Campbell, Product and Solutions Marketing Manager at Avaya, had to say about a white paper we recently worked on together:
“I had the pleasure of meeting Allison through colleagues who had excellent things to say about her work. She was asked to write a whitepaper that ended up completely exceeding my expectations! She took a lot of initiative, needed very little direction and conducted her own, very throughout research. The result was an interesting, informative, easy to read paper. Furthermore, when she was only a quarter way in, the opportunity to use the paper in a customer RFI emerged and she was asked to accelerate the delivery of the paper, which she happily accommodated! I will be calling Allison for further marketing support and will happily recommend her to other colleagues!”