The first impression a customer has of a company is often based on its website. Needless to say, it’s vital that you engage customers from this first point of contact forward. I work one-on-one with my clients to create custom Web copy that resonates with their target audience and drives action in the form of site shares, engagement and purchases. While such things as site design and graphics are important for a positive Web user experience, what you’re actually saying to your customers will always matter more. The content on your website reins above all.

See what Alex Misevski, Product Marketing Manager at Zang, had to say about a recent project we worked on together:

alex“The last time I worked with Allison, I gave her a challenge: create website copy for an unreleased/unfinished product! We knew we wanted ‘matter-of-fact’, non-technical, and personable writing, but other than a potential name and logo, that was the extent of the direction. Luckily, all it took was meeting with Allison once and we got our copy a few days before her deadline. I was surprised by how much I liked it (given how little direction we gave her!) and it fit with our vision. Ultimately, I was extremely happy with the copy.”

 

 

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