Seventy-two percent of B2B marketers plan to focus heavily on content creation in 2016, and 76 percent of B2C marketers currently use content marketing, according to the Content Marketing Institute’s 2016 “Benchmarks, Budgets and Trends” report.
Despite this, only 30 percent of B2B marketers believe they are actually effective at content marketing…a decrease from 38 percent in 2015. At the same time, 55 percent are unsure of what content marketing success even looks like.
I couldn’t agree more with CMI that effective content marketing requires documentation, clarity around success, good communication and experience. In an ultra-competitive world filled with business owners who know they must embrace content marketing in order to bolster brand awareness, engage with customers, increase lead generation and augment profits, I bring these four core components to the table to help effectively build, establish, and sustain brands.
My philosophy is simple: Do whatever it takes to help your company’s marketing strategy take root and grow. After all, the oldest and sturdiest trees have the deepest roots.
If you’re on the hunt for the perfect marketing partner to help carry you across the finish line or simply looking for relevant information about the marketing world at large, you’ve come to the right place!