How Often Should You Post Content to Maximize Content Marketing?

Three-fourths of today’s most successful companies say they always or frequently deliver content consistently. But what the heck does that even mean?

The way I see it, this is a multi-faceted question. There are several types of content forms out there that each have their own set of rules: where and when to distribute, how to track/analyze, and how often to publish for optimal results. These various content forms include blogs, white papers, social media posts, case studies, infographics, eBooks…the list goes on.


Jump-starting Your Account-based Marketing Strategy

Authored by Guest Blogger, Carrie Majewski

Think of the top three potential clients you hope to close over the next 90 days. Have them in mind? Now ask yourself two important questions:

  • What marketing tactics are you currently using to involve them with your brand—email newsletters, your corporate blog, direct mail, invites to corporate events, etc.?
  • In addition to these, are you doing anything else that is 100 percent custom to those contacts by way of marketing?

Five New Ways to Distribute Your Content in 2018

At its core, content marketing is about creating and distributing valuable, relevant and consistent content. It’s a two-part process: creation, then distribution. If you’re preparing to pump up your brand with amazing new content in 2018 (you should be!) then you need to consider how and when that content will be shared. This plays a huge part in attracting your target audience and driving profitable customer action.