Measuring the ROI of Content Marketing: A Crash Course

Measuring the ROI of Content Marketing: A Crash Course

Over the past decade, perhaps no marketing concept has taken a bigger step forward than content marketing. The number of organizations producing content—and the volume of content they are producing—has grown steadily over the years, with many becoming more sophisticated in their approach to content creation. So much so that 62 percent of B2B marketers […]

10 Ways to Maximize Your One-person Content Marketing Team

10 Ways to Maximize Your One-person Content Marketing Team

When asked how content marketing is structured within their organization, a whopping 55 percent of B2B business owners said they have a small (or on-person) content marketing team that serves the entire organization. I get it. Budget balancing and/or a lack of internal bandwidth can make it exceedingly difficult to support a centralized content marketing […]

Got Something Coming Up? Here’s A Quick and Easy Way to Promote It [TEMPLATE]

Got Something Coming Up? Here’s A Quick and Easy Way to Promote It [TEMPLATE]

Preparing for a product launch or seasonal campaign? Trying to spread the word about the charitable event you’re hosting or that accolade you were recently awarded? Looking for exhibitors for an upcoming trade show? Chances are, there’s something going on within your company that needs to be promoted through content. At the same time, however, […]

SEO for Beginners: An Expert Q&A for Getting Started

SEO for Beginners: An Expert Q&A for Getting Started

SEO is a tricky thing. It’s something most of us have heard of or even know a thing or two about, but it’s constantly changing. It’s something that’s hard to keep up with, but that doesn’t stop it from influencing the way content is created. Whenever SEO comes up in conversation with clients, I tend […]

Five Statistics that Prove Content Marketing Success is Mental

Five Statistics that Prove Content Marketing Success is Mental

Ask anyone and they’ll tell you what content marketing success is made of: a well-documented strategy, analytical insights, a specific percentage of overall marketing budget…the list goes on. Chances are, “the mind” is often not the first thing to come to mind. But this is undeniably true. Content marketing cannot take root and grow without […]

Working for Yourself: Three Huge Myths People Believe

Working for Yourself: Three Huge Myths People Believe

I’ve been working for myself for about a year and a half now. There are plenty of stark differences between the flexible, self-made environment of an entrepreneur and the rigid ecosystem of corporate; however, I have noticed time and again some notable misconceptions among friends, family and others who don’t know what the self-employed world […]

Follow These 3 Rules and You’ll Always Know How Much Content to Publish Each Month

Follow These 3 Rules and You’ll Always Know How Much Content to Publish Each Month

When I worked in corporate, the question of how much content to produce each day/week/month was a HUGE one. Of course, when I worked in this environment, companies weren’t honestly consulted on how much content they should produce in line with their core goals (they were simply signed on for the largest package they could […]

The Big Issue with Female Disrespect in the Workplace (Besides the Fact that It’s Happening)

The Big Issue with Female Disrespect in the Workplace (Besides the Fact that It’s Happening)

It all started when a friend shared a Huffington Post article titled, “What Happened When a Man Signed Work Emails Using a Female Name for a Week.” In short: a male employee (Martin) and a female employee (Nicole) accidentally had their email signatures switched for outgoing messages—a mishap due to the fact that they shared […]

Old Content Piling Up? Here’s What to Do with It

Old Content Piling Up? Here’s What to Do with It

We’ve all been there before. You’re putting together a weekly eNewsletter when you realize you’ve been promoting the same three whitepapers for the last month. The only way to integrate more visuals into your social campaign is to rotate through the same four videos that were produced over a year ago. You have some amazing […]

The Five Core Pillars of an Organized Content Marketing Strategy

The Five Core Pillars of an Organized Content Marketing Strategy

No question about it, effective content marketing is driven by stellar organization. This is exactly why so many companies today rely on third-party experts to help manage/execute their strategy. Now you may be thinking, “I don’t even have a single person within my company dedicated to content marketing, let alone a paid, third-party professional.” I […]