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Picking a Content Marketing Priority, Part 1

When it comes to content marketing, everything can’t be a priority (especially for businesses with a small or one-person team). You’ll have to make tough decisions, and you’ll need to ensure those decisions are the right ones for your company. Should you double down on blogging? Hone in on white papers and case studies? Explore new email campaigns?

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A Deconstructive Approach to Finding and Keeping New Clients [FREE WORKSHEET]

Prospecting: it’s a tricky thing, no? In today’s digital era, there are so many ways to cast your net into an open sea of contacts. This has been a focal point lately for my own business (I was able to build a client base rather quickly, but surely don’t want to rest on my laurels). As such, I’ve been researching, speaking with colleagues and attending webinars to find fresh direction for prospecting success.

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5 Content Tricks to Completely Captivate Generation Z

Generation Z. iGeneration. Post-Millennials. There’s a lot of talk right now about this largely undefined group following Millennials, or generation Y (roughly born between 1980-2000). Who the heck makes up this cohort of people? With Gen Z now comprising approximately 25% of the U.S. population, it’s imperative that marketers work to understand their unique preferences, behaviors and expectations.  After all, they’re not kids anymore.

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It’s Spaghetti Time: Figure Out What Sticks

Authored by Guest Blogger, Carrie Majewski

My name is Carrie Majewski and I am a huge fan of white boards.

Right now, I am sitting at my kitchen table writing this blog, staring at the impressively large white board hanging on my wall that is capturing every strategic goal I wish to accomplish in the coming months. At the office, it’s only a matter of hours before I will leave my desk, head into the conference room and pick up that marker to start filling that glorious white board with fresh ideas that need to be explored.

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How Often Should You Post Content to Maximize Content Marketing?

Three-fourths of today’s most successful companies say they always or frequently deliver content consistently. But what the heck does that even mean?

The way I see it, this is a multi-faceted question. There are several types of content forms out there that each have their own set of rules: where and when to distribute, how to track/analyze, and how often to publish for optimal results. These various content forms include blogs, white papers, social media posts, case studies, infographics, eBooks…the list goes on.

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Jump-starting Your Account-based Marketing Strategy

Authored by Guest Blogger, Carrie Majewski

Think of the top three potential clients you hope to close over the next 90 days. Have them in mind? Now ask yourself two important questions:

  • What marketing tactics are you currently using to involve them with your brand—email newsletters, your corporate blog, direct mail, invites to corporate events, etc.?
  • In addition to these, are you doing anything else that is 100 percent custom to those contacts by way of marketing?