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The Big List of Free Graphic Design Resources for Beginners

One thing I am always honest about with my clients is what I can and cannot do for them. As a professional content marketer, I can do many things: content production, proofreading/editing, branding, editorial calendaring. There are a few specific things on my “Cannot Do” list. This isn’t to say I’m not open to learning them; however, to confidently provide these services, I must first master them. That usually requires a long learning curve, which involves ample time and dedication.

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Four Things That Can Completely Ruin Your 2018 Content Marketing Strategy

Like clockwork, we see a resurgence each year of “Top Predictions/Trends” lists designed to shake up every industry. These are promoted as the holy grail of readership from the months of October to December as organizations prepare for a new calendar year. The world of content marketing is no different; in fact, the Content Marketing Institute (CMI) got a head start with its list, which Founder Joe Pulizzi released last week. In it, he offers five major content marketing trends to watch for in 2018.

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Six Ways to Tell if You’re Being Unrealistic with Content Marketing

Are you realistic about what content marketing can achieve? It’s a simple question, yet not one most business leaders consider. Even brands with consistent output, big budgets and ample leadership can self-sabotage with impractical ideas of what content marketing efficiency, progress and success look like.

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Stop Looking for Mentors: Instead, Find Strong Partnerships

Authored by Guest Blogger, Carrie Majewski

A few years ago, I believed in the power of mentors—of scouring the land for the brightest, most passionate, exceedingly selfless mentors who could impart pearls of career wisdom. As the best-selling business books and keynoters all contend: find mentors, particularly those in your industry, who you believe have the potential to shape, guide and nourish your career. And, above all else, make sure you are mentor worthy.