Looking to learn more about graphic design? You’ve come to the right place. Here are several (mostly free) resources that can take your brand to the next level:

UNSPLASH: Free, High-quality Images

As opposed to stock imagery charged at a high subscription rate, Unsplash allows you to download organic, high-quality images for immediate use (no cost and no attribution required). Unsplash images work well for social graphics, flyers, presentation decks, eBooks and infographics, especially when used within a graphic design tool like Canva (more on that below).

PEXELS: Free Stock Video

Unlike imagery, it’s difficult to find free, high-quality stock video. Pexels is one of few sites that offer competitive quality at no cost. Videos can be as short as five seconds and as long as one minute, offering plenty variety for handling different campaigns and projects.

ENVATO MARKET: (Nearly) Free, Fully-loaded Video

If you’re looking for something more comprehensive than Pexels, you’ll find it at Envato Market. Here you can shop collections of fully-loaded video including background music coordinated to template video and imagery priced as low as $8. Note: you have to learn the editing software to customize your video, all instructions included with purchase.

PROMO: Complete, Ready-to-Use Video

Promo is the most advanced and expensive video option on this list. Packages range from $49 for one video per month to $359 for 15 videos per month. While you may pay more, you don’t have to learn any editing software. Background music, video, imagery and text can be customized with just the click of a button, and your video is downloadable within minutes for sharing. Simply create an account for free and type in the search bar to view dozens of targeted, customizable clips.

MAILCHIMP: Free Pop-ups, Newsletters and More

MailChimp’s free business package allows you to create professional campaigns and marketing automations with no design or coding experience. Pay $10 per month and get unlimited campaign sending, predictive demographics, email delivery by time zone, advanced testing tools, and access to the company’s 24×7 support team. Or, pay $199 per month for the works.

CANVA: Free Graphics and Templates

Canva offers so many options that are completely free: social posts, presentations, eBooks, infographics, etc. Simply create an account to explore unique designs fit for any marketing project or campaign. For example, I used Canva to create my “Beginner’s Content Marketing Workbook.” Keep in mind that some Canva-original designs come at a price, but you don’t have to use them.

TAILOR BRANDS: Logos, Invoices, Slide Decks, Presentations and More 

This resource has been a life-saver for me! When I first started my business, I had a logo created for cheap on Fiverr. When I was ready to evolve my branding, I found Tailor Brands had everything I needed and more: custom logo design with full ownership and distribution rights, holiday-themed logos, weekly curated social posts with automated scheduling and management, and branded invoices, slide decks and presentations. I used Tailor Brands to create my “6-week Social Media Strategy Guide.” 

What are your favorite graphic design tools? Let me know!

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