It’s hard to believe that 2017 is right around the corner. For me, this year has without question been my most exciting, challenging and joyful one yet. I got married, traveled (and moved!) across the country with my husband, and have been having a blast assisting my clients with their content marketing needs along the way.
Whether 2016 was a milestone year for your business or not, the fact is that an all-new year full of new opportunities awaits. When it comes to a lot of businesses, what I tend to see is a desire to take simple yet effective steps towards content marketing success; easily doable, budget-friendly best practices that (hopefully) render measurable results in a reasonably short amount of time.
Of course, I’d be lying if I said that there’s a simple solution to such success. We live in a rapidly innovating age where content marketing is shaped by such things as experience targeting, social and mobile analytics and even new-aged technologies like emotion detection and virtual reality.
Content marketing isn’t simple (which is why companies onboard folks like myself to help assist them with their strategies). At the same time, however, there’s no need to get overwhelmed. All you need to do is take things one step at a time. In doing so, you’ll eventually achieve your desired long-term content marketing goals, but in a way that’s easy to understand, tackle and fund.
Here are three small steps you can take now to increase the effectiveness of your 2017 content marketing strategy:
1. Freshen up your imagery: Perhaps the best part of this is that you don’t have to pay an arm and a leg to get stellar pictures for your blogs, white papers, website, etc. There are plenty of sites that allow you to simply click, download and use quality images as desired. My current favorite is unsplash.com (a repository of professional, high-resolution images offered from a myriad of independent artists). Please, say goodbye to overpriced stock photos once and for all!
2. Categorize your content: You’ve (hopefully) got a lot of great content stored on your blog, but is it categorized in such a way that readers can easily thumb through to find topics of interest? Take some time before the new year to go through your last 20-50 blogs and begin categorizing them. I would recommend filling each category with at least 10 blogs. Be sure your blog categories reflect your company’s core pillars and/or brand positioning!
3. Spruce up social: Go through your social accounts and see which need some love. If you’re currently running more than three social sites for your company (i.e. Facebook, LinkedIn, Instagram) and don’t have a dedicated Social Media Manager, now would be the time to reassess your budget to see how you can fit one in. You’ll be thankful for doing so, trust me.
Here’s to a phenomenal start to 2017 that only gets better with each day! If you want any more content marketing tips or suggestions, feel free to reach out! Happy holidays and New Year!