A Quick Reminder of the Power and Influence of Pictures

Today is my dad’s birthday (shout out to my pops—happy 58th!) To celebrate, I posted the below picture on Facebook; it’s a candid from my wedding on May 7th. I love this picture because it is raw and so full of joy. I thought it would be perfect to share on this special day.

Allison & Josh834Wedding.jpg

I posted the image—and everyone LOVED it. I had dozens of comments, likes and shares within just an hour of posting. I had no idea how much the picture resonated with others; family, friends, people I barely spoke to anymore…even people I didn’t know.

Comments included:

  • “What a fabulous picture!”
  • “What a beautiful photo of you two!”
  • “The absolute best photo of the two of you I’ve EVER seen! It captures so much love and happiness!”
  • “Such a great photo!!”

People called me to tell me how much they loved the picture. Others texted me asking me where I got the picture from. My mom even ordered a 5×7 of the image online (shout out to my momma!) My sister wrote on my Facebook wall to tell me how much she loved it (shout out to my sis!):

“That photo of you and Dad is amazing!!!! One of my top favorites from the whole night – please frame that it’s gorgeous and so genuine!!!!”

FB2.PNG

Wow. I was not prepared for such an overwhelmingly positive response to a single image. The responses told me that this picture was full of:

  • Authenticity
  • Realness
  • Love
  • Happiness

Basically all of the emotions I was feeling when I posted the snapshot. I didn’t intend on it, but this moment became a simple reminder that every piece of content you produce needs imagery. Yes, needs it. Research proves it:

  • Colored visuals increase people’s willingness to read a piece of content by 80 percent.
  • When people hear information, they’re likely to remember only 10 percent of that information three days later. If a relevant image is paired with that same information, however, people are likely to remember 65 percent of the information three days later.
  • 46 percent of marketers say photography is critical to their current marketing and storytelling strategies.
  • Content with relevant images gets 94% more views than content without relevant images.

Most important is selecting the perfect image for the piece of content you share, which will make all of the difference. I could have picked some random “Happy birthday” logo or a generic picture of balloons. Safe to say, my choice of picture made all the difference in getting my message across and spreading such joy, happiness and love. I couldn’t be happier.

1 Comment

  1. Genius Mikhail says:

    Pictures are nice. Thanks for posting the nice aspects of the research.

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s