Marketers: Take a Chance and Try that ‘Meh’ Tactic
The other day I was preparing a dish of halved avocado filled with cottage cheese and a drizzle of sriracha sauce, and offered a bite to my fiancé. He was pretty reluctant to try it at first, saying that he had never eaten avocados before and they looked like they would taste bad. Wouldn’t you know it, one small nibble turned into the plate being finished off completely.
As it turns out, he likes eggplant and zucchini, too.
I can certainly understand why organizations choose to steer clear of some tactics. For instance, if an organization lacks a robust design team, producing an infographic in-house may not be realistic. Or, perhaps podcasts don’t resonate with an organization’s target audience as much as whitepapers or case studies. Maybe a webinar won’t reel in as much ROI as an email campaign. At the end of the day, an organization will have the final say on what marketing tactics are best to use and not use based on its unique specificities.
Keep in mind that the average B2B organization uses 13 content marketing tactics (a full list of these tactics with what percentage of organizations use them can be found here). Are you willing to try something new? After all, it’s never good to rest too long on your laurels.