It’s incredible that we already have one month of 2016 behind our belts. Are you making good so far on your marketing goals this year? If your roadmap is already starting to become blurry, here are 10 awesome statistics to help realign your plan. Let’s begin February on the right foot!

  • B2B companies that blog generate 67 percent more leads per month than those that don’t (Source: Hubspot)
  • 76 percent of B2B marketers say they plan to produce more content in 2016 than they did in 2015 (Source: CMI)
  • Small business owners estimate that getting back an extra hour in their day from doing their own email marketing (among other activities) is worth $273/hour (Source: Constant Contact)
  • More organizations are producing case studies than they are blogging; overall, the case study is the second most-used content marketing tactic (Source: CMI)
  • Nearly half of marketers believe video marketing is effective for improving brand awareness, lead generation and online engagement (Source: Hubspot)
  •  65 percent of B2B marketers say that case studies are effective and 63 percent say whitepapers are effective; conversely, 59 percent say blogs are effective (Source: CMI)
  • 96 percent of small businesses handle social media in-house, with nearly 20 percent wishing they could outsource it (Source: Constant Contact)
  • LinkedIn is the most widely-used social media platform by marketers today; the average marketer leverages six social media platforms (Source: CMI)
  • Marketers consistently ranked email as the single most effective tactic for awareness, acquisition, conversion, and retention (Source: Gigaom Research)
  • Using the word “video” in an email subject line has been known to increase open rates by 19 percent and click-through rates by 65 percent (Source: Hubspot)

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