Happy Monday! What do you have planned for this last week of January? I hope something positive, encouraging and impactful! I’m looking forward to a coffee date later this afternoon with my mentor and good friend.

About two years ago I presented at one of Content Boost’s Content Marketing Crash Course events on the topic of “Getting the Boss to Say ‘Yes’ to Content Marketing.” If you’re suffering from a case of the Mondays, here’s some motivation to kick start your week. Check out some of the points made in the below video, among many key insights:

  • Content marketing produces three times more leads per each dollar spent.
  • Companies that blog at least 15 times per month get five times more traffic than companies that don’t.
  • For 66 percent of customers, an email marketing message led them to make a direct purchase.
  • Having a blog on your website can generate up to 55 percent more site visitors.

 

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