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Measuring the ROI of Content Marketing: A Crash Course

Measuring the ROI of Content Marketing: A Crash Course

June 12, 2017

Over the past decade, perhaps no marketing concept has taken a bigger step forward than content marketing. The number of organizations producing content—and the volume of content they are producing—has grown steadily over the years, with many becoming more sophisticated in their approach to content creation. So much so that 62 percent of B2B marketers […]

10 Ways to Maximize Your One-person Content Marketing Team

10 Ways to Maximize Your One-person Content Marketing Team

May 18, 2017

When asked how content marketing is structured within their organization, a whopping 55 percent of B2B business owners said they have a small (or on-person) content marketing team that serves the entire organization. I get it. Budget balancing and/or a lack of internal bandwidth can make it exceedingly difficult to support a centralized content marketing […]

Got Something Coming Up? Here’s A Quick and Easy Way to Promote It [TEMPLATE]

Got Something Coming Up? Here’s A Quick and Easy Way to Promote It [TEMPLATE]

April 24, 2017

Preparing for a product launch or seasonal campaign? Trying to spread the word about the charitable event you’re hosting or that accolade you were recently awarded? Looking for exhibitors for an upcoming trade show? Chances are, there’s something going on within your company that needs to be promoted through content. At the same time, however, […]

Testimonials

Here's what my clients have to say about me...

Melissa Oddo, Independent Lifestyle Consultant

Allison is savvy, organized, and highly motivated; a perfect combination of qualities that you would want on your side. She gave me a range of options to choose from and really took the time to know me and my business goals before diving into a marketing strategy and creating content for my social media pages. Not only does she truly listen and take the time to carefully prepare, she follows up and redirects as needed. She is an extra set of eyes guarding something that is important to you. You can’t ask for a better marketing professional to advocate for your business!

Melissa Oddo, Independent Lifestyle Consultant
Camille Campbell, Product and Solutions Marketing Manager at Avaya

I had the pleasure of meeting Allison through colleagues who had excellent things to say about her work. She was asked to write a whitepaper that ended up completely exceeding my expectations! She took a lot of initiative, needed very little direction and conducted her own, very throughout research. The result was an interesting, informative, easy to read paper. Furthermore, when she was only a quarter way in, the opportunity to use the paper in a customer RFI emerged and she was asked to accelerate the delivery of the paper, which she happily accommodated! I will be calling Allison for further marketing support and will happily recommend her to other colleagues!

Camille Campbell, Product and Solutions Marketing Manager at Avaya
Kellie Walenciak, Head of Employee Engagement at Avaya Inc.

“I started working with Allison in the summer of 2016. She partners with me to write blog content for our company. Allison and I clicked immediately. She’s a phenomenal writer, incredibly enthusiastic, thoughtful and can interact brilliantly with people at every level of the business. When she shares a blog with me for review, I’m always amazed by how little it needs to be edited. (And as a writer myself, I am all too used to rewrites!) She captures the voices of our execs perfectly and has a very strong tech background, which means her work is completed in record-time. Allison is amazing at what she does and always exceeds my very high expectations.”

Kellie Walenciak, Head of Employee Engagement at Avaya Inc.
Alex Misevski, Product Marketing Manager at Zang

“The last time I worked with Allison, I gave her a challenge: create website copy for an unreleased/unfinished product! We knew we wanted ‘matter-of-fact’, non-technical, and personable writing, but other than a potential name and logo, that was the extent of the direction. Luckily, all it took was meeting with Allison once and we got our copy a few days before her deadline. I was surprised by how much I liked it (given how little direction we gave her!) and it fit with our vision. Ultimately, I was extremely happy with the copy.”

Alex Misevski, Product Marketing Manager at Zang
Emily Cretella, Founder of Cursive Content Marketing

“Allison is an incredible writer with a knack for social storytelling. She has helped me turn a client’s printed publication into a year’s worth of interesting and engaging social updates. She does her research, she is detail-oriented, and she knows what works with social media marketing.”

Emily Cretella, Founder of Cursive Content Marketing
Natalie DeCario, Marketing Communications Manager, VoIP Innovations

“I started working directly with Allison about three years ago when she was with a previous employer. Before we started working with Allison again recently, we had lost an employee and were struggling to keep up with our content while we figured out our next move. I sent her some article ideas and she started pumping out content in no time! She’s very well-versed in the telecommunications industry as well as marketing. Her articles are always done ahead of schedule and are well thought out, interesting, and informative. Not only is her work fantastic, but she’s also an easy person to work with and has such a great personality. When we heard that Allison had become an independent content marketer, we were elated and jumped at the chance to work with her again. She has been a great addition to our freelance team ever since.”

Natalie DeCario, Marketing Communications Manager, VoIP Innovations
Robert R., Guest Experience Expert

“Working with Allison has proven to be a ‘breath of fresh air.’ She has allowed me to become free on special projects I am working on while ensuring my blogs are timely and filled with content that matters most for my target audience. Allison also has a laser approach to strategic planning and execution, keeping me on point with projects we are working on. Allison is smart, friendly and very easy to work with. Her wealth of knowledge and expertise in social media is amazing. She works very hard to ensure your brand voice echoes throughout your content. As a result of working with Allison, I have become more productive as she has taken a large role with my PR campaign. I strongly recommend her to anyone looking for a pleasant change or who has a need to position themselves as a forward thinking and innovative thought leader in their field. You will not be disappointed with how she crafts her work with you.”

Robert R., Guest Experience Expert
Terry Rendall, Internet Marketing Director at Wolfe Internet

“Allison has provided the blog content for our company website for the last couple of years. From the moment she took on our account she hit the ground running with ideas, enthusiasm, professionalism and an understanding of the industry. She always comes to the table with creative, innovative, and out of the box ideas for content. When she hands off an article for review, it is near perfect every time. I never had to worry about my content when it was in Allison’s hands and she always delivered it on time. Allison has been a joy to work with and I hope to work with her again in the future. She is an asset to any company and I always considered her an extended part of our Wolfe team.”

Terry Rendall, Internet Marketing Director at Wolfe Internet
Jenna Marzullo-Stockwell, Independent Associate at Viridian Energy

“I had the pleasure of working with Allison for the past year. She helped write the content for my monthly blog. I can honestly say I looked forward to our monthly meeting as Allison was creative, professional and a true pleasure to work with! On months I struggled with ideas for content she always knew the perfect questions to ask to help get the content flowing! I felt she accurately was able to capture who I truly am through her listening and very gifted writing abilities!”

Jenna Marzullo-Stockwell, Independent Associate at Viridian Energy