A little about what I can do for you.
When it comes to your content marketing strategy, impact is
vital, time is of the essence and cost-efficiency is a must. This
means producing a powerful blog for your CEO two days before a
product launch; proofreading a mission-critical document for a
new proposal; or getting a PR out overnight to maintain brand
relevancy--all while maximizing your marketing dollars. As an
independent content marketer and former Director in the
agency world, I understand what businesses want most from
their content marketing partner (and don't get).
I understand the inherent needs and challenges faced along the
journey to content marketing success. I offer the one-on-one
support and personalization needed to truly differentiate
content production and strategy (something that understaffed,
overworked agencies can't provide) at a fraction of the cost of
large corporations. I handcraft my client relationships to ensure
we are both contributing to an amazing experience together.
I love helping narrate the profound stories of some of today's
most revolutionary brands. Let's get started telling yours.
Marketing Tips, Tricks, How-to's and News
Over the past decade, perhaps no marketing concept has taken a bigger step forward than content marketing. The number of organizations producing content—and the volume of content they are producing—has grown steadily over the years, with many becoming more sophisticated in their approach to content creation. So much so that 62 percent of B2B marketers […]
Preparing for a product launch or seasonal campaign? Trying to spread the word about the charitable event you’re hosting or that accolade you were recently awarded? Looking for exhibitors for an upcoming trade show? Chances are, there’s something going on within your company that needs to be promoted through content. At the same time, however, […]
Here's what my clients have to say about me...
Allison is savvy, organized, and highly motivated; a perfect combination of qualities that you would want on your side. She gave me a range of options to choose from and really took the time to know me and my business goals before diving into a marketing strategy and creating content for my social media pages. Not only does she truly listen and take the time to carefully prepare, she follows up and redirects as needed. She is an extra set of eyes guarding something that is important to you. You can’t ask for a better marketing professional to advocate for your business!Melissa Oddo, Independent Lifestyle Consultant
I had the pleasure of meeting Allison through colleagues who had excellent things to say about her work. She was asked to write a whitepaper that ended up completely exceeding my expectations! She took a lot of initiative, needed very little direction and conducted her own, very throughout research. The result was an interesting, informative, easy to read paper. Furthermore, when she was only a quarter way in, the opportunity to use the paper in a customer RFI emerged and she was asked to accelerate the delivery of the paper, which she happily accommodated! I will be calling Allison for further marketing support and will happily recommend her to other colleagues!Camille Campbell, Product and Solutions Marketing Manager at Avaya
“The last time I worked with Allison, I gave her a challenge: create website copy for an unreleased/unfinished product! We knew we wanted ‘matter-of-fact’, non-technical, and personable writing, but other than a potential name and logo, that was the extent of the direction. Luckily, all it took was meeting with Allison once and we got our copy a few days before her deadline. I was surprised by how much I liked it (given how little direction we gave her!) and it fit with our vision. Ultimately, I was extremely happy with the copy.”Alex Misevski, Product Marketing Manager at Zang
“Allison is an incredible writer with a knack for social storytelling. She has helped me turn a client’s printed publication into a year’s worth of interesting and engaging social updates. She does her research, she is detail-oriented, and she knows what works with social media marketing.”Emily Cretella, Founder of Cursive Content Marketing
“I started working directly with Allison about three years ago when she was with a previous employer. Before we started working with Allison again recently, we had lost an employee and were struggling to keep up with our content while we figured out our next move. I sent her some article ideas and she started pumping out content in no time! She’s very well-versed in the telecommunications industry as well as marketing. Her articles are always done ahead of schedule and are well thought out, interesting, and informative. Not only is her work fantastic, but she’s also an easy person to work with and has such a great personality. When we heard that Allison had become an independent content marketer, we were elated and jumped at the chance to work with her again. She has been a great addition to our freelance team ever since.”Natalie DeCario, Marketing Communications Manager, VoIP Innovations
“Working with Allison has proven to be a ‘breath of fresh air.’ She has allowed me to become free on special projects I am working on while ensuring my blogs are timely and filled with content that matters most for my target audience. Allison also has a laser approach to strategic planning and execution, keeping me on point with projects we are working on. Allison is smart, friendly and very easy to work with. Her wealth of knowledge and expertise in social media is amazing. She works very hard to ensure your brand voice echoes throughout your content. As a result of working with Allison, I have become more productive as she has taken a large role with my PR campaign. I strongly recommend her to anyone looking for a pleasant change or who has a need to position themselves as a forward thinking and innovative thought leader in their field. You will not be disappointed with how she crafts her work with you.”Robert R., Guest Experience Expert
“Allison has provided the blog content for our company website for the last couple of years. From the moment she took on our account she hit the ground running with ideas, enthusiasm, professionalism and an understanding of the industry. She always comes to the table with creative, innovative, and out of the box ideas for content. When she hands off an article for review, it is near perfect every time. I never had to worry about my content when it was in Allison’s hands and she always delivered it on time. Allison has been a joy to work with and I hope to work with her again in the future. She is an asset to any company and I always considered her an extended part of our Wolfe team.”Terry Rendall, Internet Marketing Director at Wolfe Internet
“I had the pleasure of working with Allison for the past year. She helped write the content for my monthly blog. I can honestly say I looked forward to our monthly meeting as Allison was creative, professional and a true pleasure to work with! On months I struggled with ideas for content she always knew the perfect questions to ask to help get the content flowing! I felt she accurately was able to capture who I truly am through her listening and very gifted writing abilities!”Jenna Marzullo-Stockwell, Independent Associate at Viridian Energy